Ongoing
San Antonio Spurs – Geo-Driven AdTech & Real-Time Bidding Integration
Monetization
Programatic
Problem
Traditional in-stadium advertising was limited to event-time exposure, restricting brand partners’ ability to extend engagement beyond the arena.
The Spurs faced declining ad revenue from brand partnerships, as sponsors sought more measurable and persistent ways to connect with fans. Additionally, brands lacked real-time insights on in-stadium attendees, making it difficult to optimize ad spend and measure impact effectively.
Solution
Solution
Centillion implemented a geo-partial data solution that provided granular insights into who attended games, their in-stadium movement patterns, and their exposure to arena ads.
This was seamlessly connected to a Demand-Side Platform (DSP), enabling real-time bidding (RTB) on ad inventory based on audience engagement levels.
Geo-Partial Data Activation: Captured device signals and movement patterns to identify high-value audience segments within the stadium.
Ad Exposure Measurement: Mapped attendees' exposure to in-arena digital signage, courtside banners, and sponsor placements, quantifying engagement for advertisers.
Real-Time Bidding (RTB) Integration: Connected insights to a DSP, allowing brands to bid dynamically on ad impressions based on real-time fan behavior.
Programmatic & CTV Retargeting: Brands could now extend engagement beyond the event, serving programmatic ads to attendees across mobile, web, and Connected TV (CTV) environments post-game.
Outcome
Outcome
Increased Ad Revenue: The ability to follow fans outside the arena created new monetization opportunities, driving higher sponsorship renewals.
Extended Brand Engagement: Spurs’ partners gained access to a persistent marketing channel, amplifying their reach beyond the game night.
Optimized Ad Spend: Real-time insights empowered brands to target high-value attendees, ensuring that ad dollars were spent on engaged, sports-focused consumers.
Measurable ROI for Sponsors: Transparent data on ad impressions and retargeting success increased brand confidence in Spurs partnerships, making sponsorships more attractive and results-driven.
By transforming static in-stadium advertising into a dynamic, data-driven engagement strategy, Centillion helped the Spurs reinvent their brand partnership model, maximizing revenue potential and future-proofing their advertising ecosystem.
More Projects
(Centillion.ai® — 02)
©2024
More Projects
(Centillion.ai® — 02)
©2024
FAQ
FAQ
01
What does Centillion do?
02
How does Centillion’s API work?
03
How does Centillion help companies monetize their data?
04
What industries benefit from Centillion?
05
How does Centillion ensure compliance with global regulations?
06
What makes Centillion different from other data platforms?
07
How does Centillion improve data security and integrity?
08
How can businesses integrate Centillion’s services?
01
What does Centillion do?
02
How does Centillion’s API work?
03
How does Centillion help companies monetize their data?
04
What industries benefit from Centillion?
05
How does Centillion ensure compliance with global regulations?
06
What makes Centillion different from other data platforms?
07
How does Centillion improve data security and integrity?
08
How can businesses integrate Centillion’s services?
Ongoing
San Antonio Spurs – Geo-Driven AdTech & Real-Time Bidding Integration
Monetization
Programatic
Problem
Traditional in-stadium advertising was limited to event-time exposure, restricting brand partners’ ability to extend engagement beyond the arena.
The Spurs faced declining ad revenue from brand partnerships, as sponsors sought more measurable and persistent ways to connect with fans. Additionally, brands lacked real-time insights on in-stadium attendees, making it difficult to optimize ad spend and measure impact effectively.
Solution
Centillion implemented a geo-partial data solution that provided granular insights into who attended games, their in-stadium movement patterns, and their exposure to arena ads.
This was seamlessly connected to a Demand-Side Platform (DSP), enabling real-time bidding (RTB) on ad inventory based on audience engagement levels.
Geo-Partial Data Activation: Captured device signals and movement patterns to identify high-value audience segments within the stadium.
Ad Exposure Measurement: Mapped attendees' exposure to in-arena digital signage, courtside banners, and sponsor placements, quantifying engagement for advertisers.
Real-Time Bidding (RTB) Integration: Connected insights to a DSP, allowing brands to bid dynamically on ad impressions based on real-time fan behavior.
Programmatic & CTV Retargeting: Brands could now extend engagement beyond the event, serving programmatic ads to attendees across mobile, web, and Connected TV (CTV) environments post-game.
Outcome
Increased Ad Revenue: The ability to follow fans outside the arena created new monetization opportunities, driving higher sponsorship renewals.
Extended Brand Engagement: Spurs’ partners gained access to a persistent marketing channel, amplifying their reach beyond the game night.
Optimized Ad Spend: Real-time insights empowered brands to target high-value attendees, ensuring that ad dollars were spent on engaged, sports-focused consumers.
Measurable ROI for Sponsors: Transparent data on ad impressions and retargeting success increased brand confidence in Spurs partnerships, making sponsorships more attractive and results-driven.
By transforming static in-stadium advertising into a dynamic, data-driven engagement strategy, Centillion helped the Spurs reinvent their brand partnership model, maximizing revenue potential and future-proofing their advertising ecosystem.
More Projects
(Centillion.ai® — 02)
©2024
FAQ
01
What does Centillion do?
02
How does Centillion’s API work?
03
How does Centillion help companies monetize their data?
04
What industries benefit from Centillion?
05
How does Centillion ensure compliance with global regulations?
06
What makes Centillion different from other data platforms?
07
How does Centillion improve data security and integrity?
08
How can businesses integrate Centillion’s services?
Ongoing
San Antonio Spurs – Geo-Driven AdTech & Real-Time Bidding Integration
Monetization
Programatic
Problem
Traditional in-stadium advertising was limited to event-time exposure, restricting brand partners’ ability to extend engagement beyond the arena.
The Spurs faced declining ad revenue from brand partnerships, as sponsors sought more measurable and persistent ways to connect with fans. Additionally, brands lacked real-time insights on in-stadium attendees, making it difficult to optimize ad spend and measure impact effectively.
Solution
Centillion implemented a geo-partial data solution that provided granular insights into who attended games, their in-stadium movement patterns, and their exposure to arena ads.
This was seamlessly connected to a Demand-Side Platform (DSP), enabling real-time bidding (RTB) on ad inventory based on audience engagement levels.
Geo-Partial Data Activation: Captured device signals and movement patterns to identify high-value audience segments within the stadium.
Ad Exposure Measurement: Mapped attendees' exposure to in-arena digital signage, courtside banners, and sponsor placements, quantifying engagement for advertisers.
Real-Time Bidding (RTB) Integration: Connected insights to a DSP, allowing brands to bid dynamically on ad impressions based on real-time fan behavior.
Programmatic & CTV Retargeting: Brands could now extend engagement beyond the event, serving programmatic ads to attendees across mobile, web, and Connected TV (CTV) environments post-game.
Outcome
Increased Ad Revenue: The ability to follow fans outside the arena created new monetization opportunities, driving higher sponsorship renewals.
Extended Brand Engagement: Spurs’ partners gained access to a persistent marketing channel, amplifying their reach beyond the game night.
Optimized Ad Spend: Real-time insights empowered brands to target high-value attendees, ensuring that ad dollars were spent on engaged, sports-focused consumers.
Measurable ROI for Sponsors: Transparent data on ad impressions and retargeting success increased brand confidence in Spurs partnerships, making sponsorships more attractive and results-driven.
By transforming static in-stadium advertising into a dynamic, data-driven engagement strategy, Centillion helped the Spurs reinvent their brand partnership model, maximizing revenue potential and future-proofing their advertising ecosystem.
More Projects
©2024
FAQ
What does Centillion do?
How does Centillion’s API work?
How does Centillion help companies monetize their data?
What industries benefit from Centillion?
How does Centillion ensure compliance with global regulations?
What makes Centillion different from other data platforms?
How does Centillion improve data security and integrity?
How can businesses integrate Centillion’s services?